Transaction Advisory (M&A)

Selling or acquiring a company, or raising capital, is one of the most important moments in a business owner's journey — and typically a process they have little experience with. Mercurio supports you throughout the entire process with expert advice and extensive transaction experience.

In numbers

Transaction Advisory in numbers

successfully completed buy-side and sell-side transactions

10+

aggregate value of transactions closed

EUR 75m+

industries covered, from renewable energy and media to manufacturing and technology

10+

What we offer

Our Transaction Advisory services

Whether we advise on the sell-side or buy-side, we believe in the same fundamentals: thorough preparation, the right negotiation strategy and maximising shareholder value.

A successful exit does not start at the negotiating table. It starts with understanding what the company is worth and taking focused steps to increase its value before going to market.
  • Company valuationWe prepare a realistic valuation using different methodologies, showing what the business is worth today and which factors have the greatest impact on its value. This provides a reliable basis for decision-making and later negotiations — grounded in realistic expectations rather than arbitrary figures.
  • Exit preparation and value-creation programmeWe identify the factors that could increase the company's value or the likelihood of a successful transaction in a buyer's eyes — from owner dependence to financial transparency — and develop a concrete, tailored programme to address them. If required, we also support implementation, so the business comes to market in the strongest possible position.
Once the company is ready, we manage the entire sell-side M&A process from identifying the right buyer to signing the transaction documents.
  • Investor outreachUsing our broad Hungarian and international network, we selectively approach potential buyers for whom the company is likely to be most attractive. Outreach is managed through a controlled and discreet process, in close coordination with the client, so sensitive information remains protected from the wider market and competitors.
  • End-to-end M&A transaction executionWe manage the entire process: from preparing investor materials and running a competitive buyer process to coordinating due diligence, negotiating the terms of the sale and purchase agreement and successfully closing the transaction. We keep all workstreams aligned, coordinate legal, financial and tax advisors, and continuously represent our client's interests throughout the transaction.
An acquisition is successful when you acquire the right company, at the right price in the right deal structure — which is something we can help you with.
  • Financial and commercial due diligence, company valuationWe assess the target so you understand exactly what you are buying — from the business model and market potential to financial performance and hidden risks — and prepare an independent valuation that provides a realistic basis for the offer and negotiations.
  • Acquisition financingIf external funding is required for the acquisition (e.g. co-investors, acquisition debt and/or mezzanine financing), we design the appropriate financing structure and arrange the required funding. We have significant experience with LBO transactions across multiple industries.
  • End-to-end M&A transaction executionFrom negotiation strategy through signing, we manage the process, coordinate advisors and represent your interests — ensuring that both the purchase price and the key terms of the agreement work in your favour. You focus on the key decisions; we manage the process.
  • Post-merger integration supportClosing the deal is only half the work; value is realised through integration. We support the integration of the acquired company across operations, financial management and organisational structure to help ensure the transaction delivers its intended value.
If the objective is not to sell the business but to accelerate growth, we help identify and bring in the right investor.
  • Growth capital raising — preparation and project managementWe prepare the capital raise, from developing the equity story and financial materials to defining the target investor universe, then manage the process through negotiations to closing. The objective is to bring in the right partner on terms that reflect the company's value.

Why Mercurio

Four reasons that set our transaction advisory apart.

Because we regularly acquire and sell companies within our own portfolio, we know what buyers focus on, where they are likely to push on price and what genuinely matters to them. We put that knowledge to work on your behalf at the negotiating table.
Our leaders gained transaction experience at leading firms including McKinsey & Company, Concorde MB Partners and MET Group, and bring the same methodological rigour to Mercurio. As a result, we deliver work comparable in quality to that of large advisory firms — with strong value for money.
Our experience in renewable energy, manufacturing and technology helps us value businesses realistically, identify the right buyer or target, and recognise issues that outsiders may miss. We speak the language of the industry — and that gives us an edge at the negotiating table.
We understand the transaction dynamics of Central and Eastern Europe and are experienced in ownership transitions driven by generational change. We speak the language of the key transaction participants — investors, banks and advisors — helping the process run more smoothly and reducing surprises during negotiations.

Frequently asked questions

As early as possible. A significant share of value is typically created before negotiations begin, often one to two years in advance, by improving financial transparency, reducing owner dependence and substantiating the growth story. A well-prepared company is worth more, sells faster and offers greater deal security.

A typical process takes around 6–12 months from preparation to closing, although this depends heavily on the company's readiness, market conditions and the pool of potential buyers. An initial valuation and readiness assessment can be completed within a few weeks.

There is no single number. Enterprise value is always a range and depends on who the buyer is and what they can do with the business. Our free Enterprise Value Calculator can provide a strong initial estimate, but a robust valuation always requires detailed analysis.

Legal and accounting experts are essential in a transaction, but they play different roles. We manage the overall process: valuation, buyer identification, negotiation strategy and project coordination — including coordination with legal and financial advisors.

Yes, and in most cases confidentiality is a fundamental requirement. We structure the process so information is shared with potential buyers in a controlled, staged manner, while keeping the process confidential from employees, customers and competitors until the closing stages.

Whatever stage you are at, a conversation is worth having

Demján Sándor Program
Neumann János Nonprofit Kft.

This website was created with the support of the Demján Sándor Program.